Last updated: May 2025
Shopthru Ltd (“we”, “us”, or “Shopthru”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website or platform.
By using Shopthru or submitting your personal information to us, you agree to the terms of this Privacy Policy
Who we are
Shopthru Ltd is a UK-based company that provides embedded commerce infrastructure for publishers, creators, and retailers.
What we collect
We may collect and process the following types of personal data from the portal users;
- Name and contact details (e.g. email address, postal address, phone number)
- Portal account details (e.g. login credentials, profile information)
- Business or creator profile (e.g. website, social handles, platform use)
- Business payment information (e.g. for commission payouts)
- Technical data (e.g. IP address, browser type, device ID)
- Usage data (e.g. clicks, transactions, preferences)
- Communications (e.g. support queries, email interactions)
We do not intentionally collect data relating to minors or special categories of personal data.
How we use this data
We process your data to:
- Set up and manage your account
- Enable access to Partner Programs
- Track transactions and calculate commissions
- Communicate with you about your account, updates, or changes
- Improve our platform and user experience
- Comply with legal obligations
- Detect and prevent fraud or abuse
We rely on one or more legal bases under UK GDPR to process your data, including consent, contract, and legitimate interest.
How we share your data
We may share your personal data with:
- Payment service providers for processing payouts
- Analytics providers to help us improve the platform
- Legal or regulatory authorities if required by law
- Selected retail partners, but only where necessary for program participation (e.g. commission validation)
We do not sell your personal data to third parties.
Marketing Communications
We may contact you from time to time about platform updates, new features, or offers we believe may be relevant to you. You can opt out at any time by clicking the unsubscribe link in our emails or by contacting us at support@shopthru.co.
We may also invite selected users to participate in feedback or research surveys to help improve our services.
Cookies & tracking technologies
We use cookies and similar technologies to:
- Analyse site usage and performance
- Track referral activity
- Improve user experience and personalisation
You can manage cookie preferences via your browser settings.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your data (where legally permitted)
- Object to or restrict certain processing
- Request data portability in some cases
- Withdraw consent (where applicable)
To exercise any of these rights, email us at support@shopthru.co.
Data retention
We retain your data only for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, regulatory, tax, or accounting obligations.
Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.
International transfers
If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top. Significant changes will be communicated via email or the Shopthru platform.
Contact us
If you have any questions about this Privacy Policy, would like to exercise your rights under data protection law, or wish to make a complaint, please contact us at:
Email: support@shopthru.co
Post: Severn House, Middle Street, Brighton, East Sussex, England, BN1 1AL