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Matt Parkinson
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Matt Parkinson2025-09-30 14:00:452025-09-30 14:07:05Will Agentic Commerce Kill Affiliate Marketing and Online Publishing?How Shopthru Unlocks Agentic Commerce at Scale
Read time: 2 mins
Agentic Commerce Needs Attribution
Imagine a future where shopping happens effortlessly, guided by AI agents that know your preferences, find the best products, and buy on your behalf. This is the emerging reality of agent-driven commerce, a transformative shift reshaping how we discover, decide, and purchase.
At Shopthru, we’re not just observers of this future. We see clearly a world where intelligent, autonomous agents navigate the shopping journey seamlessly, connecting people effortlessly to products from anywhere on the web. Our mission is to break down traditional barriers, enabling truly channel-less commerce: the freedom to buy anything, from anywhere, at any time.
But this vision isn’t without its challenges. One significant hurdle is ensuring fair attribution. As AI agents increasingly control product discovery and purchase, how do we ensure that the original sources of inspiration, publishers, content creators, influencers, get recognised and rewarded fairly? This is precisely where Shopthru shines.
AgentConnect
Shopthru acts as a neutral, intelligent layer that supports autonomous agent-driven shopping journeys while preserving the integrity of attribution. Imagine an AI browsing the internet, curating products for a user, and seamlessly completing purchases. Throughout this journey, Shopthru ensures every recommendation, every original idea is tracked, attributed, and monetised transparently. It’s the ethical commerce layer of the future.
Our technology powers this reality through smart, instant checkout solutions and powerful URL-to-cart features, perfect for the agent-driven internet. We provide publishers and creators with robust tools and reliable monetization channels, safeguarding against attribution theft, fraud, and hijacking. Shopthru not only protects attribution integrity, it elevates it, making commerce more transparent, fair, and trustworthy.
We’re building a vibrant ecosystem for this agent economy. With APIs and tools designed specifically for agent developers, content creators, and marketplaces, Shopthru makes it simple to transform recommendations into transactions. Agents can plug effortlessly into verified retail networks, access real-time inventory and pricing data, and leverage secure checkout solutions.
Agentic commerce thrives on intent — but without accurate attribution, creators lose the reward for driving the action.
Our vision for the future
In this fast-emerging agent-driven landscape, Shopthru is positioned firmly at the intersection of innovation and ethics. While big tech might aim to control the end-to-end shopping journey, our goal is different. We’re creating a fair and open space where creators, publishers, retailers, and consumers thrive equally.
We’re excited about this future, a future where AI enriches the shopping experience, supports creativity, and ensures fairness in commerce. With Shopthru, we’re not just preparing for that future, we’re actively building it, enabling a world where buying truly has no boundaries.
